It’s not by accident that brands and companies are everywhere you are, and then some. We see it on billboards along the highway, commercials on T.V., advertisements on the Internet and in magazines, and of course, all over social media. The beauty of marketing is that it’s all around us. This doesn’t mean they need to go to school to take special classes or even read additional books. So before you set up your stand it’s a good idea to familiarize yourself with the basics of marketing. While it’s important to have great tasting lemonade, if no one knows your stand exists, how will they ever know that you have the best tasting lemonade in the world, or at least in your neighborhood? This is especially true when it comes to promoting your lemonade stand. They say marketing is a contest for people’s attention.
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